“Sony in Japan after the earthquake, quickly resumed operations, but by the European and American debt crisis, including Sony, the manufacturers most of the international Sony Laptop AC Adapters television business in Europe and America are caught in difficult market conditions.” Yesterday, Nagata, president of Sony China, Ching Kang ” First Financial Daily “said that although the Sony TV in China, India and Latin America market has grown rapidly, but still no way to compensate for the decrease in U.S. and European vgp-ac19v43 markets.
And this statement also means that Sony TV business this year may be the eighth consecutive year of losses occur. To this end, the industry rumors that Sony will begin selling TV service.
Nagata Haruyasu said Sony and other international companies first difference is that Sony will not allow other companies to use the Sony brand; Second, Sony fortune is simply the leading edge audio and video technology, while Sony’s TV business is a leading edge technology to play an important platform for So Sony will not give up TV. In addition, television production in the future development of the technology industry, but also the core of 3C integration.
However, Nagata Haruyasu, how to include the TV business in China, including sustained profitability, ease the pressure of the Sony Group’s business is currently Nagata Haruyasu most important task. Because, by the “3.11″ earthquake in Japan and the high yen and other factors, Sony once again in the second quarter loss of 15.5 billion yen (about $ 200 million), Sony also announced the end of March next year as the full financial year net profit forecast from 80 billion yen to 600 billion yen.
“Affected by the earthquake, the Chinese market, product supply problems too, until July, August earthquake completely disappear, the operator has completed the desired objectives.” Nagata Haruyasu said that in the past two years, Sony’s TV business profitable China , and therefore Sony headquarters consecutive awards this year, “Sony’s TV business is also profitable for China.”
The results on the one hand the result of China thirty-four TV market to grow rapidly, partly because Sony to adjust the channel agent system, and launch three or four markets for the relatively more expensive TVs.
Industry sources, nearly two years, Sony China significantly increased the number of regional agents, and have adjusted the past several conscious agent of the authority, so that the Sony channels in China is more flat, close to 34 markets. In addition, Sony is still three or four markets a rapid increase in direct store digital channels such as workshops, to enhance the Sony brand in 34 markets influence.
“The current Sony digital workshops have reached 150, most of them in 34 markets in this period, we also closed a lot of high quality digital workshop.” Nagata Haruyasu said, to change the past to distribute SONY Laptop Battery Yahuo practice, and to help the dealer inventory adjustment in a reasonable position, the product completely sold out, considered the performance of Sony China.
PRC, the data show that since early last year, the first quarter of this year, Sony flat-panel television sales growth is the fastest growing television industry, with an average of 40% or more, but the second quarter of this year due to slowdown in the Japanese earthquake. However, Sony flat-panel TV market share is still 10.4%, ranking fifth in China.
“Sony TV overseas production ratio is very high, basically eliminating the impact of yen appreciation.” Nagata Haruyasu said. It is reported that Sony sold its last few years in Spain, Slovakia and Mexico’s television factory, and more than half of outsourcing production to Foxconn OEM business, retaining only in Japan, Brazil, China and Malaysia TV factory, This approach significantly reduces the cost of Sony TV, Sony TV to enhance competitiveness.
Nagata Haruyasu also said that Sony recently made in a Chinese market research shows that consumers in the Internet or intelligence reasons to buy smart television is not high, China’s TV market intelligence concept is too confusing, so Sony will follow own steps to promote smart television, and content providers Hualu cooperation is also about smart television market.
